MISSION: Bud Light Marketing Dept contacted Socialight entertainment to promote their end of Summer event and get the “right people” to attend the event and post about it on their social media outlets
HOW: By consulting with them on talent booking Socialight entertainment successfully guided them in booking the proper artists and DJ’s to get the attention of their target demographic. With the right talent Socialight entertainment could use all it’s promotional resources to draw people to the event.
WHEN: September 29th 2012
OUTCOME: A memorable event with over 3,000 people in attendance and thousands of social media impressions generated by attendees.