HOW: Created brand alignments and in-kind sponsorship with Tanqueray, Cutty Sark Prohibition Edition, Lenox Glassware and Jungle Design. Charity enrollment, through American India Foundation. Socialight would implement: full event support and volunteer program management, and robust invite platform with social and traffic monitoring. Event hashtag listening & active engagement for Greg Vore. Created week-long Instagram Greg Vore Instagram takeover of Conde Naste Traveler account.
WHEN: Thursday May 8th, 2014
OUTCOME: Flawless execution of the VIP cocktail lead to charitable donations for the American India Foundation, and produced quality post-event branded media. As for digital, Instagram reach alone was 71k, and hundreds of leads were created.