THE MISSION
Execute VIP cocktail event at Pamela Bell’s east village townhouse involving: Greg Vore, The Garden Party, and Conde Nast Traveler.
THE PLAN
Created brand alignments with Tanqueray, Cutty Sark Prohibition Edition, Lenox Glassware and Jungle Design. Charity enrollment, through American India Foundation. Socialight implemented: full event support and volunteer program management, and robust invite platform with social and traffic monitoring. Event hashtag listening & active engagement for Greg Vore.
THE OUTCOME
Flawless execution of the VIP cocktail lead to charitable donations for the American India Foundation, and produced quality post-event branded media. As for digital, Instagram reach alone was 71k, and hundreds of leads were created.
