THE MISSION
Clase Azul celebrated their 20th anniversary in New York City. The goal was to deliver a well earned event to properly commemorate the 20 years of hard work and dedication. They wanted the world to know their story.
THE PLAN
The components required to consider this a success were press worthiness, aesthetics and storm telling. Part of what made this press worthy was the celebrity guest list with the likes of Bryan Greenberg and Drea de Matteo. It was important for, Clase Azul owner, Arturo Lomello to share the story behind the brand, the story he told created a real connection to the audience, based on the years of dedication to make what Clase Azul is today. Lastly we made sure the room was full of beautiful people, Clase Azul values the importance of aesthetics as can be seen with their bottles and packaging, we wanted to the crowd in attendance to reflect that beauty.
THE OUTCOME
Clase Azul celebrated their 20th anniversary with an amazing event. Attendees left feeling a connection to the brand with an understanding of its history. The evening was full of great music, notable press mentions including TheKnockturnal.com, Coolhunting.com, Resident.com, Getty Images and Zimbio.com.
