THE MISSION
Moretti was looking to expand outside their established name in the Italian community, and into the general market
THE PLAN
Socialight Entertainment set to design events with curated a guest list of NYC tastemakers, while still maintaining their Italian roots by hosting the events at Italian venues around New York City. We also tied The Self Portrait Project to the event for some great photos.
THE OUTCOME
Great synergy between the liquor sponsor and venues, which not only now had an after work crowd, but a 75% increase in weekend reservations. As for Moretti, we introduced the product to a broader audience through Italian food, in an Italian environment.
