THE MISSION
Socialight’s 3rd annual holiday celebration. A “different” kind of holiday party for Socialight’s closest friends, clients and business partners.
THE PLAN
Initially conceived as a collaboration with our NYC-based Swedish network, it is now our official holiday party — a ping pong tournament celebration. It’s a tie-less, suit-less holiday soirée, where you are meant to loosen up and rub elbows with celebrities and influencers in a friendly, but competitive environment. Urbanears provided support with products and interactive activities; the holiday spirit was in attendance as we raised money for the Autistic Love Society as our charity — raffling off Urbanears headphones and the tourney table. Swedish design firm Trollback & Co. was there to provide an authentic Swedish touch with their presence and recap video/photography.
THE OUTCOME
A night to remember. A soirée full of smiles, toasts, celebrities, and great friends. Last year’s tournament saw Vita Coco provide the refreshments, WeSC the uniforms, and iHome the prizes. This year, we had Urbanears to thank for raffle giveaways, a photobooth, and 250+ participants/attendees leaving with colorful headphones in their gift bags. In return, Urban Ears received great event content with the likes of Sway Calloway, Vashtie, Stretch Armstrong, Jasmine Solano, Roxy Cottontail and Anna Herndenstam. The event was such a success it will now be expand to other cities, including Los Angeles and Stockholm in 2016. Trollback was able to expose their brand to a new audience by associating themselves with this fun experience. The charity was able to raise money thanks to donations by our attendees.
