MISSION: Myspace contacted SOCIALIGHT Entertainment to help produce a music event for their client/sponsor Denon.
HOW: Understanding Denon’s needs and target audience along with Myspace’s redefined brand, Socialight Entertainment held the event at The TriBeCa Grand Hotel known for its cool trend setter events, during the CMJ conference in NYC. Socialight also booked Chromeo & Questlove, a combination of artists that cross demographics.
WHEN: October 20th 2012
OUTCOME: Great event with lots of brand exposure during and after the event. The combination of venue, CMJ, and talent brought a unique and authentic experience for attendees and the brand.